Experienced agents know that an overpriced listing is a pain in the…wallet! The challenge is how to present your CMA in a way that motivates the Sellers to price their home realistically, without risking the listing. In this CD, John demonstrates a compelling win-win Pricing Strategy that focuses on the Sellers’ best interests, so they eagerly take your advice regarding the asking price!

If you want to impress Sellers and get hired more often, this CD will make you a winner! John demonstrates how to deliver a dynamic marketing plan so Sellers will be convinced that you know exactly how to get their home sold for top dollar. In the process, you’ll quickly distinguish yourself as an industry expert, eliminate the competition, and make it easy for the Sellers to hire you!

If you’re not confident on listing appointments, lose more listings than you’d like, or get too many objections from Sellers regarding commission, then this CD is a must-listen! John will demonstrate how to use powerful words, questions, metaphor and stories to increase the perceived value of your services, so that Sellers will feel lucky to have you as their agent!